For a few years, every skincare conversation eventually landed on retinol. Then it was vitamin C. Now, scroll through any skincare corner of the internet and one word keeps surfacing instead: peptides.
Unlike the actives that came before them, peptides didn't arrive with a warning label. There's no purging period, no "start twice a week and build up," no sun-sensitivity lecture. Which is a big part of why they've gone from dermatologist-office ingredient to everyday shelf staple so fast.
What Peptides Actually Do
Peptides are short chains of amino acids — the same building blocks your skin uses to make collagen and elastin. Applied topically, certain peptides act like a message to your skin cells: keep producing collagen, keep repairing, keep firming. They don't exfoliate or resurface the way acids and retinoids do, which is exactly why they layer so easily under makeup, alongside actives, and into sensitive routines that can't tolerate much else.
The catch has always been price. Peptide serums and creams have historically sat at the very top of the skincare shelf — think the eye creams and night creams from houses like Clarins or Kiehl's, often well into three figures for a single step.
Enter Beauty of Majesty
Beauty of Majesty (BOM) is a Korean skincare label newly landed at BEAUTE KNOWS, and it's built its name on making peptide skincare feel less like a splurge and more like a routine.
The Peptide Power line is the range to start with:
Layered together — toner, ampoule, eye cream, cream by day; sleeping mask a couple of nights a week — the full routine still comes in well under the price of a single jar from most prestige peptide lines. The 3-Piece Gift Set ($129.99) and 5-Piece Gift Set ($219.99) are the easiest ways to try the whole system at once, rather than piecing it together step by step.
If Your Skin Runs More Reactive
Peptides are gentle, but BOM's range goes further for skin that needs calming as much as firming. The AC Red Free Line - Cleansing Foam, Toner, Serum and Cream - is built for redness-prone and blemish-prone skin, and layers well underneath the Peptide Power steps once things have settled.
For a more minimalist approach, the brand's Just One toners strip things back to a single traditional Korean botanical extract each — Artemisia Capillaris, Houttuynia Cordata and Perilla Frutescens Leaf Extract — all $34.99, and a good entry point if you're new to Korean skincare and want to see how your skin responds to one ingredient at a time.
Insider tip from the BK Team: For reactive skin, the biggest mistake is adding too many new products too quickly. With BOM, we’d start simple: one toner, one calming moisturiser, then slowly bring in peptides once your skin feels settled. The goal is not to overwhelm your skin — it’s to help it feel calm, supported and ready for the next step.
The Verdict
Peptides were never really about hype — they're one of the few "trending" ingredients with genuine, well-studied backing for firmness and repair. What's changed is access: a well-formulated peptide routine no longer has to mean a three-figure single jar. Whether you start with one Just One toner or the full Peptide Power five-piece, it's a low-risk way to find out if the trend is worth it for your skin.
Shop the full Beauty of Majesty range at BEAUTE KNOWS.
Why Peptides Are Suddenly Everywhere (And the Korean Line Bringing Them to Australia)
For a few years, every skincare conversation eventually landed on retinol. Then it was vitamin C. Now, scroll through any skincare corner of the internet and one word keeps surfacing instead: peptides.
Unlike the actives that came before them, peptides didn't arrive with a warning label. There's no purging period, no "start twice a week and build up," no sun-sensitivity lecture. Which is a big part of why they've gone from dermatologist-office ingredient to everyday shelf staple so fast.
What Peptides Actually Do
Peptides are short chains of amino acids — the same building blocks your skin uses to make collagen and elastin. Applied topically, certain peptides act like a message to your skin cells: keep producing collagen, keep repairing, keep firming. They don't exfoliate or resurface the way acids and retinoids do, which is exactly why they layer so easily under makeup, alongside actives, and into sensitive routines that can't tolerate much else.
The catch has always been price. Peptide serums and creams have historically sat at the very top of the skincare shelf — think the eye creams and night creams from houses like Clarins or Kiehl's, often well into three figures for a single step.
Enter Beauty of Majesty
Beauty of Majesty (BOM) is a Korean skincare label newly landed at BEAUTE KNOWS, and it's built its name on making peptide skincare feel less like a splurge and more like a routine.
The Peptide Power line is the range to start with:
Layered together — toner, ampoule, eye cream, cream by day; sleeping mask a couple of nights a week — the full routine still comes in well under the price of a single jar from most prestige peptide lines. The 3-Piece Gift Set ($129.99) and 5-Piece Gift Set ($219.99) are the easiest ways to try the whole system at once, rather than piecing it together step by step.
If Your Skin Runs More Reactive
Peptides are gentle, but BOM's range goes further for skin that needs calming as much as firming. The AC Red Free Line - Cleansing Foam, Toner, Serum and Cream - is built for redness-prone and blemish-prone skin, and layers well underneath the Peptide Power steps once things have settled.
For a more minimalist approach, the brand's Just One toners strip things back to a single traditional Korean botanical extract each — Artemisia Capillaris, Houttuynia Cordata and Perilla Frutescens Leaf Extract — all $34.99, and a good entry point if you're new to Korean skincare and want to see how your skin responds to one ingredient at a time.
Insider tip from the BK Team: For reactive skin, the biggest mistake is adding too many new products too quickly. With BOM, we’d start simple: one toner, one calming moisturiser, then slowly bring in peptides once your skin feels settled. The goal is not to overwhelm your skin — it’s to help it feel calm, supported and ready for the next step.
The Verdict
Peptides were never really about hype — they're one of the few "trending" ingredients with genuine, well-studied backing for firmness and repair. What's changed is access: a well-formulated peptide routine no longer has to mean a three-figure single jar. Whether you start with one Just One toner or the full Peptide Power five-piece, it's a low-risk way to find out if the trend is worth it for your skin.
Shop the full Beauty of Majesty range at BEAUTE KNOWS.