For those who KNOW

— luxury made accessible.

Founded in Sydney, BEAUTE KNOWS was created with one clear purpose: to make premium beauty more approachable, more personal and more intelligent. We believe that everyone deserves the chance to experience the world’s most beautiful products — without the full retail price tag.

Our Story

At BEAUTE KNOWS, we’re beauty lovers, curators and seekers of refinement. Our journey began with a shared passion for luxury — and the realisation that finding the right products shouldn’t come with unnecessary cost or compromise. We’ve experienced the thrill of discovering a product that truly works, and the disappointment when it doesn’t. That understanding shapes everything we do.

We’re here to redefine what luxury means — making it less about exclusivity and more about experience, knowledge and confidence.

What We Do

We curate a refined selection of over 70 global and emerging beauty brands — from cult favourites to future icons. Every product on beauteknows.com.au is handpicked for its quality, performance and authenticity.

Our goal is simple: to give you access to the world’s most coveted skincare, makeup, haircare and wellness products at more accessible prices. Whether you’re exploring something new or returning to a trusted favourite, we make it easy to discover what truly works for you.

Why It Matters

Our story began with a love for the finer things — and the lessons learned along the way. Like many, our founders spent years investing in luxury beauty, only to find that not every product lived up to its promise. That experience inspired a mission: to make premium beauty more transparent, more attainable and more enjoyable for everyone.

We believe that beauty should be about confidence, not compromise. It’s about finding what feels right — and knowing that luxury can be both intelligent and accessible.

Our Commitment to You

At BEAUTE KNOWS, we promise to bring you only what we truly believe in — products that perform, brands that inspire, and experiences that feel effortless.

We’re committed to authenticity, transparency, and care in everything we do. From the brands we partner with to the way we serve our customers, our focus is always on quality, trust and refinement.

Because beauty should never feel out of reach — it should feel like it was made for you.

For those who know — discover the art of accessible luxury.


Discover what BEAUTE KNOWS.

"Luxury should be something you experience, not something you chase."

Ianna S | Co-Founder

"True beauty isn’t about the price tag —

it’s about finding what truly works for you." — Daniel T | Co-Founder

why our customers love BEAUTE KNOWS

Loved by Our Customers

Liam A. Adelaide SA

Great product and fast delivery! Biotherm set is perfect for my skin. Feels clean, fresh and not oily at all. Really happy with my first purchase from beaute knows.

Jess T. Perth WA

great price and awesome customer service. highly recommend

Sarah L. Melbourne VIC

I stumbled upon beaute knows while looking for chanel skincare. loved that every order is insured and requires a signature.

Emily R. Brisbane QLD

I bought a Hermes gift set for my friend's birthday from BK. Good price, arrived on time with gift message card

Izzy H. Tasmania

I got the Gucci lip set and i can't believe it's insured! Would definitely come back

Olivia M. Sydney NSW

I’m so impressed! I bought the Lancome genifique serum with email discount code and let me tell you this, SIGN UP! it’s 100% authentic could tell right away from the texture/scent. will be coming back for more!

Eric W. Sydney NSW

Looked everywhere for the limited edition Maison Margiela candles. Love it!

Mario G. Melbourne VIC

Fast delivery and authentic product.

Jay K. Sydney NSW

great service! standard post arrived the next day. genuine killian perfume